Week 10-Diffusion of Ideas
INNOVATION OF YOUTUBE
The innovation of YouTube was one of the most common innovations of the 21st century.
Founders of YouTube, Chad Hurley, Steve Chen and Jawed Karim established YouTube on February
14, 2005 with then intention of providing an easy method for people to share videos. Prior to the
invention of YouTube, people often relied on their mobile phones to obtain videos, though they were
unable to present them to large audiences.
Examining the innovation of YouTube through the lens of Diffusion Theory, it can be concluded
that Hurley, Chen and Karin had a strong reasoning for how YouTube could benefit society. Much of
the reason many people became early adopters of YouTube was because it offered a new way for them
to form their own platforms.
YouTube was also an excellent communication mechanism, as it allowed people to create their own
channels and upload diverse video content, which attracted more users to the site. The usage of
YouTube especially increased between early 2005 and late 2009, as many people were captivated by
the idea of creating an online name for themselves and expressing their interests and ideas with the
world.
MY COMMENTARY
I personally believe that the innovation of YouTube has done a lot of good for society, as it has
allowed people to profit and attract audiences worldwide. It is especially beneficial for those aspiring
to pursue a career in the media, as they are able to gain experience on screen, as well as behind the
camera. YouTube also has some downsides, as it has caused many citizens, particularly younger
generations to become overly addicted to their mobile devices.
Evaluating the benefits and non-benefits of YouTube, I would definitely conclude that the positive
effects outweigh the negative effects because YouTube has helped technology evolve, which is
important in a digital era.
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